Description

Explore how AI can support your paid advertising and how to evaluate whether your campaigns are helping your business. 

Learn to develop ad drafts, understand retargeting, and read campaign data with a focus on meaningful outcomes such as leads, calls, and revenue. Retargeting means showing ads to people who have already interacted with your business online. 

During this hands-on class, you will: 

• Use AI to draft and refine advertising content. 
• Understand how retargeting fits into an advertising strategy. 
• Identify useful information in analytics dashboards. 
• Connect campaign costs with business outcomes. 
• Build a simple return-on-investment tracker. 

Your takeaway: An initial paid ad draft and a simple ROI tracker to support future campaign decisions. 

Thursday, December 17, 2026 | 8:30–10:00 a.m. 

Rancho Cordova City Hall | American River Room North

Free to attend. Bring your laptop to work on your own business projects. 

Taught by Celia Surridge, CEO of Capital Valley Marketing and Marketing & Communications Director at the Rancho Cordova Area Chamber. 

A recording and supporting materials will be available through the Mighty Networks AI Training Platform, brought to you by the Rancho Cordova Area Chamber and the City of Rancho Cordova. 

This is Class 3 of a 3-part Smarter Marketing with AI series. You must register for each class individually.

Class 1: Choose Your AI Tools & Start Using Them

Class 2: Build Your Marketing Plan With AI

Class 3: Create Smarter Ads & Track What Works

Organized by Capital Valley Marketing. Brought to you by the Rancho Cordova Area Chamber.