Board Members

With over 15 years of experience in the hospitality and tourism industry, I am passionate about creating memorable and engaging experiences for visitors and stakeholders in Rancho Cordova.

As the Director of Business Development at Visit Rancho Cordova, I lead the development and execution of strategic sales and marketing initiatives that generate leads, increase revenue, and enhance the destination's brand and reputation. I leverage my expertise in event planning and management to design and coordinate meeting planner familiarization trips, partner destination analysis, and community relations events that showcase the best of Rancho Cordova to potential and existing clients, partners, and hoteliers. 

I also excel at building and maintaining strong relationships with key accounts, venues, and industry associations, as well as collaborating with internal and external teams to deliver exceptional service and value.

My goal is to inspire and empower others to discover and enjoy the diverse and vibrant offerings of Rancho Cordova, and to contribute to the economic and social development of the region.

Aaron Provencal is a seasoned entrepreneur whose career began in 1993 as a carpet cleaner — a humble start that grew into building and leading a restoration company of over 100 employees across two locations before selling to a national firm in 2021. Today, Aaron splits his time between consulting on mergers and acquisitions, managing a thriving house-flipping and real estate portfolio, and co-owning OsteoStrong Rancho Cordova, where he helps people improve bone density and quality of life. He also assists families and businesses in saving thousands annually on healthcare through Impact Health Sharing, and is launching innovative products manufactured in Vietnam, including AirGuard Blower. Passionate about helping others succeed, Aaron serves on the Rancho Cordova Chamber of Commerce Board and its Political Action Committee. He brings a people-first mindset, entrepreneurial drive, and a genuine commitment to community impact.